Shyamalsiddhanta is collection of Brand Stories.

The brand Shyamalsiddhanta is a term given to the collection of various life incidents of yours truly Shyamal Kumar Vaddadi from which certain derivates has been made and applied to marketing functionality. I have written few blogs on various topics on marketing and brand building. These blogs and the shyamalsiddhanta are a gist of the various experiences in my professional life as a marketeer.

These theories have shaped up and a comparision or a inference is drawn by linking them with a story or a incident narranted in history or mythology.

The objective of this Shyamalsiddhanta and blog is to share my short snippets and stories. The reason is that I vehemently believe that India needs more of Vishnugupts then Chanakya’s. What we need is a commonsense to understand a behavioural aspect rather then making a strategy to gain market share. If we are successful in understanding the customer needs either by observing or through stories which is called as insights in marketing parlance. Hope that I will be able to fulfill this goal of mine. So here we go with the Shyamalsiddhantas



There are two persons X and Y. X is person in power whereas Y is oppressed due to circumstances but has potential. In this scenario X does a favor to Y and puts him in a influential position, Y is indebted to X… . X had done a favor to Y with a hidden motive but Y rates highly of him.

X also is aware of Y’s potential and helps him but doesn’t think of uplifting similarly oppressed people. Y instead of helping similar oppressed people to become self sufficient remains mute to the greed and power of X and aids him.

In this story the sin of Y is greater then X.

Any King / Person who despite being in the power to influence and change the future doesn’t do so and remains mute to the suffering will be doomed.
We always need to remember that small acts can give big rewards. Leaders need to embrace this thought, their partisian approach may create a rift among the subjects. #Shyamalsiddhanta#leadership#influential#power#story


A decisive leader takes swift decisions. He is aware of the consequences. He isn’t afraid of taking bold decisions.

Leadership is vital during any crisis. Strong leaders are aware of the situation, its potential outcomes, pitfalls. These leaders are solution oriented.

#Shyamalsiddhanta #vaddadivaru

Shyamalsiddhanta Thought leadership of Shyamal Kumar Vaddadi

When being in a state and power to influence, if that person doesn’t take a decision to influence and positively impact the life and society or to take corrective action then that person is not doing justice to his role of being in a seat of power. One should do his duty but should not run away. #Shyamalsiddhanta

Success story

Customer is King but Retailer is God


When the coach displays favouritism towards a particular disciple, however others do feel neglected. In Mahabharata, Acharya Drona was suffering from this same syndrome. #Shyamalsiddhanta


Self made people are successful and competent but so are people who have a guide or mentor. A mentor rescues you in need of hour. A self made man may not have this luxury. Mentors are a necessity to guide you and steer you. Who is a better mentor then Parthasarthy, none other then supreme Lord who steered the chariot of Arjuna during Mahabharata War. #Shyamalsiddhanta

Leaders dont rely on big dates for announcements. They turn small ones into memorable. #Shyamalsiddhanta

The greatest disservice that a brand custodian does to a brand by not able to get rid of his own perceptions of brand users / consumers. This myopic vision stops them from reaping full potential. Brand myopia leads to brand limitation #Shyamalsiddhanta

Scene 1 : Ignorance leads to fear, fear leads to hatred, hatred leads to power struggle. Scene 2 : Ignorance creates vacuum, vacuum creates suction, suction leads to elimination of weak due of power. Power and struggle of power is the tree grown from seeds of ignorance. Power trappings, power corrupts are just another form of ignorance. #Shyamalsiddhanta

The modern case studies is a upgraded version of Vikram Betal series, here the intellect of the Vikram or students is the basis of reasoning and solution. What we need now is more of Panchatantra to equip modern managers, we need Vishnu Gupts then Betaals. #Shyamalsiddhanta #marketing #insights #consumerbehavior #brandcommunication



To fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy’s resistance without fighting : The Art of War #Shyamalsiddhanta #Marketing #Branding

The greatest fear that a king has – subjects knowing about his weakness and dilution of power #Shyamalsiddhanta

Are you waiting for good time to do something?? One must culminate his thoughts into action when opportunity presents even if he is not fully ready. This action will shape or reshape into bigger things in life. Being Raw will only help in getting into the groove for bigger things in future. An open field goal is also a goal, its adds to your score line. #Shyamalsiddhanta

Motivation, Search Engine

I was getting ready to go to market to buy vegetables and other essentials, my wife reminded me to wear mask, be safe and follow other precautions as prescribed by GoI.

I was wondering that how easily we have integrated the masks, face covers in our daily life. We look at oddly at those people who were wearing masks in their morning routine probably safe guarding themselves from pollution or at hospitals. Now today every one is covering their face with some or other protective gear.


Time and War

It reminds me of a TVC that I was part of during my stint at brand Videocon d2h. The TVC campaign titled Pollution Free Asli HD was part of our brand campaign Demand to have.  In this campaign, the pollution in picture symbolised the grainy picture quality provided by analog cable tv. It asks the viewers to demand a DTH service providing quality HD picture quality which is pollution free. If signs off with a line “ab air main pollution ho na ho, on-air nahin hoga.” 

We will get used to co-exist with this COVID-19 situation. I think very soon the statement of Alan Moore is going to be a reality.

You wear a mask for so long, you forget who you were beneath it. – Alan Moore

Is this what we are going to see in this New Normal. Is the face cover going to change us, our outlook, our thoughts – physically, mentally, spiritually? People are reacting differently to this situation- some are becoming soft like a potato, hard like an egg or into a mesmerising aromatic coffee.  Every one undergoes transformation in their life. For some it is good, for some it is tragic, some change their character and turn into something different.

Whatever it may be, the best guide to get truly transformed in your life is to read Bhagwat Geetha daily or at least some part of it. In this song of the lord Krishna, he lays out in 18 chapters a path to our healing the bridge between the self with its many ups and downs and divinity.  In this the divinity is within ourselves. Our quest to discover that within ourselves. The self-transformation happens through self-purification, self-realisation.