Digital Marketing’s Role in Branding
To make a name for a product or service in the online world, digital marketing’s role in branding cannot be questioned. All Brands prefer the route of digital marketing as it simple as well as complex. However, Brand building is a comprehensive exercise that requires diversified tools. Today’s customers are mostly online. As per the […]
Bhagwat Gita Management Lessons
योगः कर्मसु कौशलम् समत्वं योग उच्यते Gita Jayanti was on 25th Dec 2020. The core essence of Srimad Bhagwat Geeta is that doing one’s karma I.e., action is Yog and letting go the desire of fruits of your actions. This one of core bhagwat gita management lessons that one should imbibe in his or her […]
REPLACEABLE – NO MATTER HOW GOOD YOU ARE.
We are all replaceable, not matter how good we are. To emphasise on this, there are many stories which are now popular as proverbs in regional languages. One such proverb which I know is from Telugu. The translation of the proverb is – I will see how without my hen, stove – Sun will rise […]
Leadership Trait – Horses for courses
Leadership trait is to identify potential of his team members, assign the job as per the ability, core skill of the team member. A leader is identified by his ability to find horses for courses. Your special skills do get demonstrated when situation demands, make full use of it. CORE SKILL During my Kendriya Vidhyalaya […]
MARKETING STRATEGY – IN ALIGNMENT WITH BUSINESS GOALS
MARKETING STRATEGY – IN ALIGNMENT WITH BUSINESS GOALS Marketing strategy helps you to define your vision, mission and business goals. It also outlines the steps that needs to be taken to achieve defined goals Marketing strategy affects the way business is run. It is a planning tool which helps you in setting overall marketing goals. […]
ECCENTRIC LEADERSHIP – LATERAL THINKING OR CONTROL FREAKS
ECCENTRIC LEADERSHIP – LATERAL THINKING OR CONTROL FREAKS क्षणे रुष्टा: क्षणे तुष्टा:, रुष्टे तुष्टे क्षणे क्षणे। अव्यवस्थित चित्तानाम् प्रसादोऽपि भयंकर: The Sanskrit verse means one who is happy at one moment and in another moment, he is eccentric. These kinds of wavering thoughts, disorder is more dangerous; hence one should be careful with such kind […]
Opportunity in Crisis
Opportunity in crisis or only Crisis One should always think of how to do things during a severe crisis as it provides a never before opportunity to do things which you couldn’t do otherwise. #Shyamalsiddhanta SIGNIFICANT YEAR OF INDIAN HISTORY There are three significant years in Indian History. The way we responded; the steps we […]
Consumption of TV and Smart Phone in Lockdown
Consumption of TV and Smart Phone in Lockdown- An Analysis of Neilson BARC Report The Prime Minister of India Shri Narendra Modi announced nationwide lockdown on 24th March 2020 through a nationwide television address. With the entire country confined to their homes due to this lockdown with factories, offices, schools, colleges getting shut. The consumption […]
PRINT MEDIA EFFECTIVENESS
Print Media Effectiveness has never been in doubt. Print media effectiveness was never in doubt. It is powerful media even today. When d2h was launched in year 2010, a late entrant in the DTH category, print media was extensively used unlike competition. Effectiveness of print was never in doubt. It was always powerful. Many players […]
Customer is King but Retailer is God
Customer is King but retailer is god. Customer is king but retailer is god, this is true for most brands in trade circle. The most common adage is customer is king across countries. Every brand whether its on online or offline business uses this statement, does it really believe so or are these words just […]