Mobile Marketing Ecosystem 2020


The highlights of the Mobile Marketing Ecosystem 2020 Report. A detailled analysis Key highlights Report This inforgraphic is only for the academic benefits of offline, online marketing students and professionals. It depicts the key highlights of the report. Mobile Marketing Ecosystem 2020 infographic INTERNET USERS 99% of the active internet users access the internet from […]

Read More »

Customer Service – Tool to Create a Brand Image

customer service

Customer service is a tool to Create a Brand Image Customer Service is an opportunity for a brand to do well. Aligning customer services to attract and retain customers. It is a key differentiater and boosts loyalty. Customers when taken care with good service, develop a loyalty and brand image.   BRAND CONSISTENCY When one […]

Read More »


Experimental Marketing

Experimental Marketing is a tool to create customer lifetime value for the brands. Experiential marketing is a form of advertising that focuses primarily on helping consumers experience a brand. BRAND PROMISE OF EXPERIMENTAL MARKETING Basic promise of experiential marketing is to create a closer bond between the consumer and the brand by immersing them in a fun […]

Read More »

Wise Man needs to Speak?

Wise Man needs to Speak

Why Wise Man needs to Speak ? A story about two kingdoms Brands need to have this wisdom to run the show, overcome problem of not able see things and problems in objective manner. The statement in the title Wise man needs to speak is well explained through this short story. It is a story […]

Read More »

Winner Takes it all – Fair or Unfair


Winner Takes it all – Fair or Unfair The two pictures sum up that certain things are bizzare in ICC Cricket World Cup. Both played in round robin league format #CWC1992 to #CWC2019 . The famous saying Winner Takes it all is the most appropriate phrase here. On both the bizzare occassions, the winner was England. In 1992 […]

Read More »

Brand Sponsorships and Associations – Innovation

Brand Sponsorship

Brand Sponsorships and Associations – Innovation Sponsorships Sponsorship Opportunites Cricket has always been a passion for Indian brands and serves as a primary touch point for brands to connect with its audience.  In the on-going India New Zealand Cricket series, the major sponsors are from India. The sponsors are getting associated with cricket is not […]

Read More »