Customer is King but Retailer is God

Customer is King

Customer is King but retailer is god. Customer is king but retailer is god, this is true for most brands in trade circle. The most common adage is customer is king across countries. Every brand whether its on online or offline business uses this statement, does it really believe so or are these words just […]

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Mobile Marketing Ecosystem 2020

Infographic

The highlights of the Mobile Marketing Ecosystem 2020 Report. A detailled analysis Key highlights Report This inforgraphic is only for the academic benefits of offline, online marketing students and professionals. It depicts the key highlights of the report. Mobile Marketing Ecosystem 2020 infographic INTERNET USERS 99% of the active internet users access the internet from […]

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Sankhya Yoga

Sankhya Yoga

Sankhya Yoga Sankhya Yoga is the 2nd chapter of Bhagwat Geetha : The Way of Self Knowledge Arjuna was very confident of his strength and knew he was capable of destroying his enemy yet lost that awareness when he became overwhelmed with pity. Arjuna realized that there was an insurmountable barrier in front of him, […]

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Customer Service – Tool to Create a Brand Image

customer service

Customer service is a tool to Create a Brand Image Customer Service is an opportunity for a brand to do well. Aligning customer services to attract and retain customers. It is a key differentiater and boosts loyalty. Customers when taken care with good service, develop a loyalty and brand image.   BRAND CONSISTENCY When one […]

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EXPERIMENTAL MARKETING – A Positve Brand Tool

Experimental Marketing

Experimental Marketing is a tool to create customer lifetime value for the brands. Experiential marketing is a form of advertising that focuses primarily on helping consumers experience a brand. BRAND PROMISE OF EXPERIMENTAL MARKETING Basic promise of experiential marketing is to create a closer bond between the consumer and the brand by immersing them in a fun […]

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Wise Man needs to Speak?

Wise Man needs to Speak

Why Wise Man needs to Speak ? A story about two kingdoms Brands need to have this wisdom to run the show, overcome problem of not able see things and problems in objective manner. The statement in the title Wise man needs to speak is well explained through this short story. It is a story […]

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Girija Kalayanam

Girija Kalayanam

Girija Kalayanam or SHIVA Parvathi KALAYANAM a celestial wedding We the vaddadi varu invite you to witness the celestial Girija Kalyanam or Shiva Parvathi Kalayanam, the marriage of Lord Shiva as Chandrasekhar with devi Parvathi. The celestial shivakalyanam or shiva parvathi wedding is one of the most revered stories of Hindus. The wedding has a […]

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Winner Takes it all – Fair or Unfair

Sports

Winner Takes it all – Fair or Unfair The two pictures sum up that certain things are bizzare in ICC Cricket World Cup. Both played in round robin league format #CWC1992 to #CWC2019 . The famous saying Winner Takes it all is the most appropriate phrase here. On both the bizzare occassions, the winner was England. In 1992 […]

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Arjuna Vishada Yoga

Arjuna Vishada Yoga  Self-realization is the ultimate goal of life. Not realizing that fact, the ignorant waste the precious moments of life that could be utilized for spiritual progress and for the benefit of others. Selfishness contracts the personality rather than allowing it to expand to universal awareness. Ignorant people like Dhritarashtra live only for […]

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